TOPIC :

Followers

FROM PASSIVE TO ACTIVE

Call for Applications – REMA 2026 Showcases: Focus on Burkina

As part of the 2026 Rencontres Musicales Africaines (REMA), the “Focus Burkina” program is launching a call for applications for Burkinabé artists and groups eager to showcase their creativity on a leading professional stage.

Applications are open from June 1 to July 1, 2026.

Selected artists will receive support at the Cité de la Musique, West Africa’s leading music incubator, prior to their performances before an audience of professionals, promoters, and music industry stakeholders during REMA.

Submit your application now.

REMA 2026

FOLLOWERS: FROM PASSIVE TO ACTIVE—WHY THIS TOPIC?

The current music ecosystem encompasses a large part of the value chain. “Followers” have become a metric for measuring creators’ visibility, brand awareness, and success. This audience of “followers” is, for the most part, composed of passive consumers, in that, faced with ever-increasing content production, they are content, for the most part, to “like” (follow) and show no real involvement in the economic structure of the music industry.

In this context, and even though followers represent an indicator of popularity, it is therefore necessary to transform this mass into an active force. Moving from visibility to value by creating engagement mechanisms that encourage direct support and music consumption. Today, this shift is urgent, particularly in light of the proliferation of streaming platforms. It is precisely within this framework that the 2026 edition of the Rencontres Musicales Africaines is organized, centered on the theme: “Followers: From Passive to Active.”

With an increasingly engaged youth, music can become a vehicle for civic engagement and a lever for the sustainable development of the cultural sector.

See you October 22–24, 2026.

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