REMA 2022

With the advent of the recording industry in the early 20th century, new jobs and careers in the music business developed. During this century, music became a mass consumption item. Today, notably due to the digital revolution, new upheavals are occurring in the sector, impacting the players, the professions and the tools. Beyond the music itself, it is a whole sector and its environment that is being modified. Economically, these changes are based on a crisis in the phonographic industry where CD sales are decreasing every year and where the medium is changing its function. Digital technology and the widespread access to the Internet have brought about changes in the strategy of the players but also in the consumption habits and has therefore become the dominant economic field. As a result, dimensions such as marketing, communication, and even production have had to accompany these upheavals by sometimes radically changing their practices, or even by adding new professional skills. From the point of view of the players, even if some of them are still very much present, they have been joined by a whole new entrepreneurial and creative milieu (platforms, SEOs, startups, but also webmasters, web designers, community managers, etc.). Finally, new content has accompanied this upheaval alongside traditional content (podcasts, webmarketing, influencers...). These changes, which are already considerable, are likely to be even more pronounced in the years to come, since the sector has become a place of rapid innovation and is at the heart of an important evolution in behavior. This is why it is important that the music industry seize the theme of REMA 2022, which will be on African music, a new ecosystem: Actors, professions, tools